Ebook Don't Get Duped A Consumer Guide to Health and Fitness Larry M Forness 9781573929226 Books
Ebook Don't Get Duped A Consumer Guide to Health and Fitness Larry M Forness 9781573929226 Books
Download As PDF : Don't Get Duped A Consumer Guide to Health and Fitness Larry M Forness 9781573929226 Books
In the health and fitness industry truth is a scarce commodity, charges Dr. Larry M. Forness. American consumers, exposed to a daily barrage of hype and misinformation about all the products and services that claim to make them healthier and more attractive, annually spend forty billion dollars needlessly on a cornucopia of vitamins, minerals, herbal supplements, ergogenic aids, fitness equipment, and alternative healthcare treatments. In this "survival manual," Forness's goal is to teach consumers the critical tools to make them more knowledgeable about these questionable items.
The topics covered include the real meaning of ôscientifically proven," methods for quantitatively analyzing such claims as "more energy" and "improved strength," alternative healthcare treatments vs. hard science, fad diets, aging remedies, abuse of the labels "certified" and "licensed," plus an extremely useful glossary explaining commonly used marketing terms. To reinforce his message, Forness has originated the "Bozo du Jour Award," bestowed on various individuals, groups, or companies that have created or participated in misleading advertising, or have done something that could harm consumers.
Before you begin yet another weight loss or fitness program or buy the next healthcare product, you owe it to yourself to read what Dr. Forness has to say.
Ebook Don't Get Duped A Consumer Guide to Health and Fitness Larry M Forness 9781573929226 Books
"I am a health and fitness advocate. finally, someone has written an excellent book about all the fraudulent and misleading ads in the health and fitness industry. the book overflows with the tactics and strategies that advertisers use to separate you from your money, and how the sell you something that never gives the promised results. Dr. Forness is clearly an expert in health and
fitness, and he writes with a great sence of humor, which makes the book easy to read. He provides wonderful, concise explanations of how and why we get played for suckers, how to truly prove if any claims is legitimate, and even illustrates his expertise by showing the actual ads, which he then tears apart. He covers everything from vitamins to minerals to herbal concoctions to ergogenic aids to equipment to apparel and much more. There are excellent checklists to itemize how to keep from getting duped by any ad. Before you even think of buying any health/fitness product GET THIS BOOK! The courious reader will become informed. The reader who does what the aughor says will save money--perhaps a lot of money, and will forever be saved from being frustrated and embarrassed by buying products that don't work as advertised (especially all those 'nutritional supplements' and 'abdominal exercisers' and the like)."
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Don't Get Duped A Consumer Guide to Health and Fitness Larry M Forness 9781573929226 Books Reviews :
Don't Get Duped A Consumer Guide to Health and Fitness Larry M Forness 9781573929226 Books Reviews
- Don't Get Duped by Doctor Larry Forness is one of the best books I have ever read! This book literally saved my life and it opened my eyes the nasty underbelly of the greed machine that drives the unscrupulous practices of the diet and fitness industry. In addition, Dr. Forness provides information on what your body DOES need. You do not need to scientist to understand the information in this book. Dr. Forness takes information that has the potential to overwhelm the "average Joe" and makes it palatable (and even humorous) without dumbing it down and insulting the intelligence of the reader. This book is brutally honest and well researched. Everyone ought to read this book!
- I am a health and fitness advocate. finally, someone has written an excellent book about all the fraudulent and misleading ads in the health and fitness industry. the book overflows with the tactics and strategies that advertisers use to separate you from your money, and how the sell you something that never gives the promised results. Dr. Forness is clearly an expert in health and
fitness, and he writes with a great sence of humor, which makes the book easy to read. He provides wonderful, concise explanations of how and why we get played for suckers, how to truly prove if any claims is legitimate, and even illustrates his expertise by showing the actual ads, which he then tears apart. He covers everything from vitamins to minerals to herbal concoctions to ergogenic aids to equipment to apparel and much more. There are excellent checklists to itemize how to keep from getting duped by any ad. Before you even think of buying any health/fitness product GET THIS BOOK! The courious reader will become informed. The reader who does what the aughor says will save money--perhaps a lot of money, and will forever be saved from being frustrated and embarrassed by buying products that don't work as advertised (especially all those 'nutritional supplements' and 'abdominal exercisers' and the like). - If you're into fitness, this book is a must. It provides a wonderful assessment of diet supplements, herbal supplements, weight loss systems, exercise machines, and other health and fitness industry boondoggles. Dr. Forness takes on the advertising and other claims including those in fine print of each of these aspects of the health and fitness industry. He has a wonderful sense of humor that he uses to great effect to devastate the claims of all of those newspaper ads, late night infomercials, and other attempts to make you part with your money in the pursuit of the perfect body. If you are thinking about buying any exercise machine or device from ab-crunchers to exercise machines READ THIS BOOK FIRST. This is probably the first book to take on the billion dollar fitness industry that seems to have gotten a free ride from consumers and consumer watch dogs in the past few years. It's not only a helpful book but it's funny and entertaining at the same time.
- Finally, somebody lays it on those disgusting admakers and manufacturers who create those obnoxious ads and sell us junk that doesn't work--while promising us the world. This book was not only exceptionally informative, it was fun to read--I couldn't put it down!!! I especially liked the explanation of just why we get "duped," and the devastating analysis the author makes of what--for all the world--seem like totally legitimate ads and why devices and equipment don't work. It's obvious that when you combine a health and fitness expert with a law degree (as Dr. Forness possesses), you get someone who can do the painstaking research it obviously took to write this book. Don't think for a minute you can outsmart the admakers and manufacturers without this book. You won't believe how sneaky they are--and the good doctor proves it over and over again. This book is a real sleeper! It should be on the Book-of-the-Month Club Selection. Everyone needs to get this book.
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